We started with the goal to create the ultimate white t-shirt using an advanced application nanotechnology to made it hydrophobic and stain-resistant.

We’re on a mission to create the world’s best premium elevated basics by combining technology, fashion and design. Learn more about why we exist

As part of our social responsibility we develop close relationships with our factories and only partner with people that meet our strict requirements for ethical production in terms of fair wages, working conditions and the environment.

We have partnered with some of the world leading textile manufacturing companies to develop high-tech fabrics that are manufactured responsible and with a keen awareness of the environment in compliance with the Bluesign system.