We’re an apparel company pioneering a new era of everyday essential apparel. Since our founding in 2014, we have grown to be one of the leading hydrophobic stain-resistant apparel brands on the market by providing our customers with high quality apparel that makes them look and feel great.
Our aesthetic is made up of core essentials designed completely from the ground up. We’re obsessed with the finer details of our fit and design.
It all started with the obsession to create the perfect t-shirt using an advanced hydrophobic nanotechnology application that makes our fabric water-resistant and stain-repellent.
Our technology allows dirt and water to simply run off the surface of the fabric. It was inspired by the natural self-cleaning of the lotus leaf. What this means for you better clothes that repel liquids, stains and odors. While it's not 100% waterproof or stain-proof it will stay dryer and cleaner than regular cotton.
What this means for you is apparel that you can wear for longer and is easier to clean. It's also less washing work for you and long term sustainable benefits for the environment.
We focus on producing only the essentials and creating a line of apparel that is unparalleled in terms of quality, functionality and style.