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We’re a technical apparel company based in Australia that makes elevated premium basics with advanced performance fabrics.
We started in 2014 with the obsession to create the perfect t-shirt using an advanced hydrophobic nanotechnology application that makes cotton stain-resistant.
Since then we have shipped thousands of orders to happy customers all over the world and have expanded our product range to a collection of polo's, dress shirts and other accessories.
From the beginning, our mission has always been to create the world's best elevated premium basics by fusing technology, design and fashion
Our aesthetic is made up of core essentials designed completely from the ground up and we’re completely obsessed with the finer details of our fit and design.
For the future we we're applying our design methodology to create more elevated premium basics by partnering with new fabric technology companies.
In the pipeline we are working on a creating the world's best henley using an advanced bi-component merino wool fabric as well as an advanced military inspired hybrid jacket.
We thank you for being part of our journey and we hope we can serve you soon.
If you want to reach out we would love to start a conversation with you. Feel free to contact us about anything and we'll do our best to answer you.